COOKIE POLICY
BUSINESS LEGACY SCORECARD
Business Legacy Scorecard (Atarax Media LLC)
https://businesslegacyscorecard.com
Effective Date: February 27, 2026
Last Updated: February 27, 2026
WHAT ARE COOKIES?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how visitors use their sites.
This Cookie Policy explains how Business Legacy Scorecard, operated by Atarax Media LLC, uses cookies and similar tracking technologies on our website. This Policy should be read together with our Privacy Policy and Terms of Service.
By continuing to use our website, you consent to our use of cookies as described in this Policy. If you do not agree, you should adjust your browser settings accordingly or refrain from using our website.
1. TYPES OF COOKIES WE USE
1.1 Strictly Necessary Cookies
These cookies are essential for the operation of our website. They enable you to navigate the site, submit forms, and access core features. Without these cookies, services you have requested cannot be provided.
Examples include:
- Session management cookies that maintain your browsing session
- Security cookies that prevent fraud and unauthorized access
- Load-balancing cookies that distribute traffic across servers
These cookies are necessary for the legitimate operation of our website and cannot be disabled.
1.2 Functional Cookies
These cookies allow our website to remember choices you make and provide enhanced functionality. They help us deliver a better experience across your visits.
Examples include:
- Preference cookies that store your settings
- Cookies that enable interactive features such as the scorecard assessment
- Cookies that remember form entries during your session
1.3 Analytics and Performance Cookies
These cookies collect information about how visitors use our website — which pages are visited most often, how long users spend on each page, and whether errors occur. This information helps us improve the website and educational resources.
Examples include:
- Page view and session tracking
- User engagement metrics (time on site, bounce rate)
- Conversion tracking (scorecard completions, course enrollments)
- Error tracking and diagnostics
1.4 Advertising and Marketing Cookies
These cookies are used to measure the effectiveness of our advertising campaigns and to deliver relevant ads to business owners on other platforms. They are placed by us or by third-party advertising partners with our permission.
Examples include:
- Facebook Pixel cookies that track ad interactions and conversions
- Retargeting cookies that allow relevant ads to be shown on other platforms
- Conversion tracking cookies that measure campaign performance
These cookies require your consent before being placed on your device.
2. SPECIFIC COOKIES AND TRACKING TECHNOLOGIES
2.1 GoHighLevel (GHL) Cookies
Platform: GoHighLevel provides our CRM, lead management, email communications, and course delivery infrastructure.
Types of cookies used:
- Session cookies for form submissions and lead capture
- Functional cookies for quiz and course functionality
- Analytics cookies for website usage statistics
- Tracking pixels for email engagement (opens, clicks)
Data collected:
- Scorecard responses and contact information submitted through forms
- Email engagement data
- Device information and IP addresses
- Browser type and preferences
Duration: Session cookies expire when you close your browser. Persistent cookies may remain for up to 1 year.
More information: GoHighLevel Cookie Policy at https://www.gohighlevel.com/cookies-policy
2.2 Facebook/Meta Pixel and Cookies
Platform: Facebook (Meta) provides advertising and analytics services through the Meta Pixel and related cookies.
Primary cookies:
- _fbp: First-party cookie that identifies browsers for advertising, analytics, and measurement. Duration: 90 days
- fr: Third-party cookie used for Facebook advertising, including ad delivery, measurement, and targeting. Duration: 90 days
- _fbc: Stores the click ID from Facebook ads to track conversions. Duration: 90 days
Data collected through Meta Pixel:
- Page views and website visits
- Button clicks and form submissions (including scorecard completions)
- Device information (IP address, browser type, operating system)
- Referrer URL
- Facebook profile information (if you are logged into Facebook)
Purpose:
- Measure effectiveness of Facebook advertising campaigns
- Optimize ad delivery to relevant audiences (business owners approaching retirement age)
- Build custom audiences for retargeting
- Track conversions from ads to scorecard completions
Important notes:
- The Meta Pixel can potentially link collected data to your Facebook or Instagram profile
- Facebook uses this data to build profiles for advertising purposes
- Data is shared with Facebook/Meta and processed according to their privacy policies
More information: Meta Privacy Policy at https://www.facebook.com/privacy/policy and Cookie Policy at https://www.facebook.com/policies/cookies
2.3 Cloudflare Cookies
Platform: Cloudflare provides website security, performance optimization, and content delivery services.
Primary cookies:
- __cf_bm: Bot management cookie used to distinguish between humans and automated traffic. Duration: 30 minutes
- _cfuvid: Used to manage rate limiting and identify unique visitors for security purposes. Duration: Session
These cookies are strictly necessary for website security and performance and cannot be disabled.
More information: Cloudflare Privacy Policy at https://www.cloudflare.com/privacypolicy/
3. SIMILAR TRACKING TECHNOLOGIES
Web Beacons (Pixels): Small electronic images embedded in web pages or emails that allow us to count visitors who have accessed specific pages or opened emails, and track engagement with content.
Local Storage: Technology that allows websites to store data locally in your browser, enabling functionality like remembering your preferences or quiz progress.
Session Storage: Similar to local storage but data is cleared when you close your browser tab or window.
4. HOW TO MANAGE COOKIES
4.1 Browser Settings
Most web browsers automatically accept cookies, but you can modify your settings to decline cookies if you prefer:
Google Chrome: Settings > Privacy and Security > Cookies and other site data
Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Cookies and website data
Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
Note: Disabling all cookies may prevent you from using certain features of our website. Strictly necessary cookies cannot be disabled as they are essential for the website to function.
4.2 Opt-Out of Advertising Cookies
Facebook Ad Preferences: Control Facebook's use of your data for advertising at https://www.facebook.com/ads/preferences
Digital Advertising Alliance: Opt out of interest-based advertising from participating companies at http://optout.aboutads.info
Network Advertising Initiative: Opt out at http://optout.networkadvertising.org
4.3 Do Not Track Signals
Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Our website does not currently respond to DNT signals because there is no industry consensus on how to respond to them. You can use the opt-out methods described above to control tracking.
4.4 Mobile Device Settings
iOS: Settings > Privacy > Tracking (disable "Allow Apps to Request to Track")
Android: Settings > Google > Ads > Opt out of Ads Personalization
5. CONSENT AND LEGAL BASIS
5.1 Consent for Non-Essential Cookies
For cookies that are not strictly necessary (such as advertising and analytics cookies), we obtain your consent before placing these cookies on your device. By continuing to use our website after being notified of our cookie use, you consent to our use of cookies as described in this Policy.
5.2 Withdrawing Consent
You can withdraw your consent to cookies at any time by:
- Adjusting your browser settings to block or delete cookies
- Using the opt-out mechanisms described in Section 4
- Contacting us at compliance@ataraxmedia.com
Please note that withdrawing consent may limit your ability to use certain features of our website.
6. IMPACT OF BLOCKING COOKIES
Strictly Necessary Cookies: Blocking these cookies may prevent you from completing the scorecard assessment or submitting contact forms.
Functional Cookies: Blocking these cookies may result in reduced functionality and may require you to re-enter information on each visit.
Analytics Cookies: Blocking these cookies will prevent us from understanding how you use our website, which limits our ability to improve your experience.
Advertising Cookies: Blocking these cookies will not reduce the number of ads you see elsewhere, but ads may be less relevant to your interests.
7. UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will notify you of material changes by posting the updated Policy on our website and updating the "Last Updated" date above. Your continued use of our website after such updates constitutes acceptance of the revised Policy.
8. CONTACT US
If you have questions or concerns regarding this Cookie Policy or our use of cookies, please contact us:
Business Legacy Scorecard (Atarax Media LLC)
Email: compliance@ataraxmedia.com
Website: https://businesslegacyscorecard.com
Mailing Address:
Atarax Media LLC
330 S Second Ave #200-1584
Minneapolis, MN 55401
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End of Cookie Policy